Woodstock Chamber of Commerce

Branding Initiative & Marketing Campaign

CASE STUDY

THE CLIENT

As the advocate for the business community, the Woodstock Chamber of Commerce and Industry provides programs and services to ensure a favorable business climate and acts as the vehicle to promote the area’s economic and social progress.

 

THE PROJECT

The Woodstock Chamber of Commerce and Industry needed an update.

They wanted to rebrand themselves – change their logo and focus on their membership rather than themselves. We worked with the Woodstock Chamber to refresh their identity and offered design assistance in updating their logo.

With the logo project underway, we turned our attention to marketing. The Chamber wanted a marketing campaign that would both promote the Chamber and highlight their current member-base. We approached them with a question, "Who is the Woodstock Chamber?" and offered an answer, "I am the Woodstock Chamber."

We designed posters and internet banners highlighting the membership and running with the "I am the Woodstock Chamber" tag.

The campaign was a colossal success. The Chamber received both local and national recognition for their campaign and the I am the Woodstock Chamber campaign.

 

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