As the advocate for the business community, the Woodstock Chamber of Commerce and Industry provides programs and services to ensure a favorable business climate and acts as the vehicle to promote the area’s economic and social progress.
The Woodstock Chamber needed a few things.
First, they wanted both to show the diversity of their businesses as well as highlight member businesses.
Second, they wanted an advertising option to offer their membership.
And third, they wanted to shift the focus from the Chamber itself, to the actual businesses they served.
In response, we developed the "I am the Woodstock Chamber" campaign. 3'x4' posters were printed and displayed at all Chamber functions as well as featured on their website.
In the end, the Chamber's advertising revenues increased, member exposure increased, and neighboring chambers of commerce began to take a closer look at the Woodstock Chamber of Commerce & Industry.