Resources

De-mystifying digital marketing, one article at a time.

The Internet Is Confusing. You Should Climb a Mountain

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Websites

What’s the Difference Between a Domain and a Website?

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Search Engine Optimization

Absolute Beginner’s Guide to SEO for 2024

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Websites

Your Website is Like a House

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How Often Should I Run a Flash Sale?

How Often Should I Run a Flash Sale? We recommend running flash sales no more than once every few months. This will help you reap the benefits without causing discount...

5 Holiday Campaigns That (Jingle Bell) Rock

5 Holiday Campaigns That (Jingle Bell) Rock It’s time to start prepping for your holiday campaign—if you haven’t started already. Find inspiration from brands like IKEA, Aldi, and Starbucks! We’ve...

How Often Should I Email My List? (And Other Pressing Questions . . . )

How Often Should I Email My List? (And Other Pressing Questions . . . ) Generally speaking, two to four emails a month is a good rule of thumb. But...

How to Grow Your Email List

How to Grow Your Email List We explain how to grow your list the traditional way, with pop-up opt-ins and promotional offerings. But we’ve thrown in a few creative methods...