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5 Must-Have Pages for Your Website

Your website isn’t complete until you have each of these vital components: a homepage, About Us page, service or product page, resource page, and contact page.

Websites are like people: each one is beautifully, weirdly, and uniquely different. Your website should speak to your company’s values, goals, and history—which means that, in many ways, it should be unlike anything else found on the internet.

That said, it’s also important for your website to follow a structure that is both familiar and logical to the average internet user. This ensures that the average user knows where to turn for the information they need.

So, while you build a website that is exclusively you, don’t forget to include these five important web pages. Each one will provide a familiar checkpoint so your online audience can find what they’re looking for.

The Home Page

The first stop on the road map to a successful website? The homepage.

Of all the pages on your website, this is arguably the most important because it’s often the first a user sees. As such, it’s important for the homepage to make an impact and encourage visitors to explore the rest of the site.

Here’s how you can create a home page that does the job while staying true to what makes your brand unique:

Know Your Customer

On the homepage, every sentence, image, and video counts. So it’s important for you to know your customer and what speaks to them. Put yourself in your customers’ shoes and imagine the kinds of questions they might be asking. Does the content on your homepage provide helpful answers?

Focus on Value

It’s always a good idea to highlight your products, services, and experiences. More importantly, you should highlight why those details matter. If your homepage doesn’t emphasize the value you provide, it’s time to go back to the drawing board.

Clarify Next Steps

Your homepage should not be the end of the road. If you’re clear about where else users can look for information, you will maintain engagement and move them further along the conversion funnel. Ideally, you’ll direct readers to your most popular product pages and/or the contact page.

These are just a few of the ways you can create a homepage that works. Be sure to infuse your brand personality every step of the way!

The About Us Page

The About Us page is an often neglected feature, but you shouldn’t underestimate its power to establish your brand voice and build rapport with readers. For users who don’t know about your business or what you offer, this page is a great place to build your credibility and tell potential customers more about you.

Here’s how we recommend you create an effective About Us page:

Communicate Your Mission Statement

Does your business have a mission statement? If not, it’s time to hone in on one. Now more than ever, people want to buy from companies that have similar values to their own. Put simply, a mission statement will describe why you do what you do. Make sure that important detail is made obvious throughout the About Us page.

Describe Your Company’s History

Another key detail to include on your About Us page? Your company’s background. Buyers are looking for sellers that have history, experience, and purpose behind them. You can establish your brand as an industry expert by outlining the path that led your company to where it is today.

Pack a Visual Punch

As we’ve explained, your About Us page should be heavy on information and emotions. You can make the experience even more powerful by including powerful imagery that makes an impact. From company/employee photos to slide decks, videos, and more, the possibilities are endless for your About Us page.

Your About Us page is the perfect place to highlight your passion, expertise, and purpose. It’s an opportunity to differentiate your business from other companies that offer similar products and services. Make sure you don’t neglect this essential component of your website!

Your website should speak to your company’s values, goals, and history.

The Product/Service Page(s)

The whole point of your website is to sell stuff. You can’t do that effectively without content that explains what you sell in excruciating detail. This is where the product (or service) page comes in.

A good product page is direct and specific. Through photos, videos, and/or copy, a product page conveys everything a shopper might need to know about a product or service. This allows them to make an educated decision about how, and if, they spend their money.

Here are a few of the details your product/service pages should make clear:

  • What you sell
  • How much it costs
  • What the product is made of
  • What the service entails
  • The problem solved by the product/service

To present these points effectively, use high-quality images, clear and concise copy, and helpful product videos. These forms of content will give your shoppers everything needed to decide whether your offerings are right for them.

The Resources Page

Here’s a web page you should already be familiar with (since it’s the very page type on which you currently reside): the resource page. Some people believe that resource pages are a nice addition to a website but not really necessary. We’d like to argue that resource pages are far more important than these people realize.

The beautiful thing about a resource page is that it provides a hub for a wide range of content types. You might share blog posts, how-to videos, Ebooks, courses, case studies, and more. The only requirement is that the content is helpful to your reader and true to your brand.

Here’s why we recommend resource pages to all of our clients. They:

  • Allow you to create a library of helpful information for your customers
  • Help establish your business as an industry leader
  • Lead to other websites linking to yours and driving more traffic your way
  • Boost your SEO

These are just a few of the desirable outcomes you can expect from a well-fleshed-out resource page. Plus, it will give you more opportunities to build your brand and let your personality shine!

The Contact Page

Imagine you’re on a blind date and it’s going really, really well. Like fireworks, hot air balloons, walking into the sunset kind of stuff. You ask your date if they’d like to go out again and they say “yes.” But when you ask for their phone number, email address, carrier pigeon details, and any other contact information you can think of, they dodge the question.

Sayonara romance.

At the end of the day, you’re just a business, standing in front of a customer, asking them to love you. But all the love in the world won’t do either of you any good if the customer can’t reach you. So, create a contact page. Keep the information short and sweet. And let the meet-cutes roll on in.

Stay True to You

More than anything, we want you to find your audience, provide content that rocks, and rake in the sales. To do that, you have to create a website that makes sense.

With these five must-have pages fleshed out and ready to go, you’ll create a well-rounded website that stands as a logical, accessible, and understandable resource for internet users. But don’t forget to infuse each page with the personality and expertise that makes your business unique in the field. We already love you . . . and we know your readers will too.

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