Myriad

Resources

De-mystifying digital marketing, one article at a time.

Email Marketing

Why You Need to Up Your Email Marketing Game

Why You Need to Up Your Email Marketing Game Email has been around for decades. Yet too many business owners treat email marketing as though it’s a foreign language. And one they’d rather not learn. If you’ve been sitting firmly in this camp, it’s time to reconsider. Email marketing is affordable. It’s easy (once you… Continue reading Why You Need to Up Your Email Marketing Game

Why Hire a Copywriter (And How to Find a Good One)

Why Hire a Copywriter (And How to Find a Good One) Here’s a quick question for you: What is the purpose of the internet? Whoa! That’s a tough one—right? There are around a hundred different ways to tackle this question. Your answer is likely as unique and nuanced as you are. For now, let’s fall… Continue reading Why Hire a Copywriter (And How to Find a Good One)

Email Drip Campaigns: A Beginner’s Guide

Email Drip Campaigns: A Beginner’s Guide A drip campaign is a series of automated emails sent to a specific audience based on demographics or user actions. Have you ever been the recipient of a string of highly-personalized marketing emails? Odds are, you get at least a handful every day.  It could be a message that… Continue reading Email Drip Campaigns: A Beginner’s Guide

5 Steps to a Successful Email Campaign

5 Steps to a Successful Email Campaign Starting an email campaign can be overwhelming. Knowing what to say, when to say it, and who to say it to can easily leave you feeling like the effort isn’t worth the trouble. If you’re not familiar with what an email campaign is, I’d start here: Why You… Continue reading 5 Steps to a Successful Email Campaign