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How to Get Creative with Holiday Marketing

How to Get Creative with Holiday Marketing The holidays are a time to be generous, bask in nostalgia, and channel universal emotions. It may even be time to break a few of your brand guidelines along the way. When you’re busy decking the halls and harking the herald angels, the last thing you want to… Continue reading How to Get Creative with Holiday Marketing

How to Create a Successful Marketing Campaign

How to Create a Successful Marketing Campaign A marketing campaign is a strategic plan to help your business meet a goal. To run a campaign, you need to define the goal, pick your audience, and craft your message. Up ‘till now, most of our articles have described marketing principles. Today, we want to talk about… Continue reading How to Create a Successful Marketing Campaign

6 FAQs About Using ChatGPT for Marketing

6 FAQs About Using ChatGPT for Marketing ChatGPT is here to stay; so it’s time to get on board. Here are answers to your most common questions, including how to use AI for keyword research, competition analysis, and more. Artificial intelligence is a divisive topic . . . and one about which many people have… Continue reading 6 FAQs About Using ChatGPT for Marketing

What Is ChatGPT?

What Is ChatGPT? ChatGPT is a language model (or chatbot) designed to hold human-like conversations with the user. It was developed by a company called OpenAI and released on November 30, 2022. The AI apocalypse is upon us. Ruuuuuuuun!!! Just kidding; artificial intelligence is (mostly) a good thing. We promise. But if that’s hard for… Continue reading What Is ChatGPT?

What Makes Good Content?

What Makes Good Content? Every content creator dreams of “going viral.” But making content that stands out from the crowd is easier said than done. Above all, good content should be original, engaging, and useful. Are you content with your business’s content? If that sentence made your eyes cross, don’t worry. Content creation isn’t complicated,… Continue reading What Makes Good Content?

What Is A/B Testing?

What Is A/B Testing? A/B testing is the act of putting two competing marketing ideas head-to-head to determine which one works better for your goals. You know those apps that let you “try on” different haircuts? Those tools are amazing because they allow you to see the end result without actually going through with a… Continue reading What Is A/B Testing?

What Is An Email Campaign and Why Do I Need One?

What Is An Email Campaign and Why Do I Need One? An email campaign is an email (or two or three) written with the intent to sell a product or service—or at the very least, spark interest in a product or service. Effective email campaigns make it easier for your business to make sales, sign… Continue reading What Is An Email Campaign and Why Do I Need One?

Why You Need to Up Your Email Marketing Game

Why You Need to Up Your Email Marketing Game Email has been around for decades. Yet too many business owners treat email marketing as though it’s a foreign language. And one they’d rather not learn. If you’ve been sitting firmly in this camp, it’s time to reconsider. Email marketing is affordable. It’s easy (once you… Continue reading Why You Need to Up Your Email Marketing Game

Why Hire a Copywriter (And How to Find a Good One)

Why Hire a Copywriter (And How to Find a Good One) Here’s a quick question for you: What is the purpose of the internet? Whoa! That’s a tough one—right? There are around a hundred different ways to tackle this question. Your answer is likely as unique and nuanced as you are. For now, let’s fall… Continue reading Why Hire a Copywriter (And How to Find a Good One)

Email Drip Campaigns: A Beginner’s Guide

Email Drip Campaigns: A Beginner’s Guide A drip campaign is a series of automated emails sent to a specific audience based on demographics or user actions. Have you ever been the recipient of a string of highly-personalized marketing emails? Odds are, you get at least a handful every day.  It could be a message that… Continue reading Email Drip Campaigns: A Beginner’s Guide