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Email Marketing

Email Drip Campaigns: A Beginner’s Guide

Email Drip Campaigns: A Beginner’s Guide A drip campaign is a series of automated emails sent to a specific audience based on demographics or user actions. Have you ever been the recipient of a string of highly-personalized marketing emails? Odds are, you get at least a handful every day.  It could be a message that… Continue reading Email Drip Campaigns: A Beginner’s Guide

5 Steps to a Successful Email Campaign

5 Steps to a Successful Email Campaign Starting an email campaign can be overwhelming. Knowing what to say, when to say it, and who to say it to can easily leave you feeling like the effort isn’t worth the trouble. If you’re not familiar with what an email campaign is, I’d start here: Why You… Continue reading 5 Steps to a Successful Email Campaign