Who Owns My Website? It’s your website. So . . . you’re the owner . . . right? If you’re not sure, it’s time to do some digging. The answer may be more complicated than you think. At first glance, the question “Who owns my website?” seems to have an obvious answer. After all, you’re… Continue reading Who Owns My Website?
What Makes A Website Good? Your social media, SEO, and email marketing campaigns might be out of this world . . . but none of it matters if you don’t also have a solid website to point people to. This raises the question: what makes a website good? And, is yours up to snuff? Like… Continue reading What Makes A Website Good?
What Is a Key Performance Indicator? A Key Performance Indicator is a specific, mathematical metric that indicates whether or not you are meeting your marketing goals. You can monitor KPIs for your website, SEO, social media accounts, Google Ads, and more. It’s always nice to feel as though your marketing efforts are making a difference.… Continue reading What Is a Key Performance Indicator?
Why a Logo Is Not Enough Naturally, your logo matters. But when it comes to your brand identity, the logo is only one slice of the pie. Other elements, like your brand story, values, and voice, are of equal importance. Consider: The number of bacon slices on your last BLT. Your beau’s efforts on Valentine’s… Continue reading Why a Logo Is Not Enough
How to Recognize a Blind Spot in Your Marketing Efforts How do you protect yourself from something hiding in a blind spot? You check. And then you double-check. The same is true for marketing, which is why we recommend you keep a tight leash on all your business’s marketing efforts. When driving, a blind spot… Continue reading How to Recognize a Blind Spot in Your Marketing Efforts
What Is the Difference Between Demand Generation and Lead Generation? Demand generation is a strategy or program that your business might undertake in an effort to boost sales. Lead generation is sub-strategy that falls under the broader umbrella of demand generation and is designed to attract new customers to your business. You may have heard… Continue reading What Is the Difference Between Demand Generation and Lead Generation?
How Important Are Brand Guidelines? Brand guidelines are a set of defined rules that represent your brand and keep all brand-relevant details together in one document. They are extremely important because they keep your marketing efforts consistent across the board. Little league soccer is already a chaotic jumble of shuffling feet, swinging ponytails, and too-big… Continue reading How Important Are Brand Guidelines?
Should I Pay for Social Media or Google Ads? Paying for ads comes with advantages and disadvantages, but there is no doubt that ads can boost your marketing efforts—if you have the budget for them. Plus, they can easily be incorporated to complement your organic marketing strategy! We’re not here to tell you what to… Continue reading Should I Pay for Social Media or Google Ads?
How Do I Identify My Target Audience? Creating a winning marketing strategy hinges on your ability to identify the target audience. When you know exactly who you are selling to, you can better speak to their needs and how your product and/or service serves as a solution. The process of identifying your audience is equal… Continue reading How Do I Identify My Target Audience?
The Power of (Good) Design Good design doesn’t matter, right? Right? Great design is invisible. Not invisible in that you can’t see the graphics or design structure, but in the sense that your focus is drawn to the content the author wants you to see––in the order they want you to see it. Good design… Continue reading The Power of (Good) Design
