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All About the Google/Reddit Deal (and Why It Matters)

All About the Google/Reddit Deal (and Why It Matters) If you thought the reported $60 million deal between Google and Reddit had nothing to do with you, think again. Here’s how their partnership affects AI, content creation, and SEO. Towards the end of February 2024, Google and Reddit were all over the news for a… Continue reading All About the Google/Reddit Deal (and Why It Matters)

Why Your Website Needs a Resource Section

Why Your Website Needs a Resource Section A resource section builds your website’s authority, boosts SEO and UX, and helps in the production of social media content. Resource sections, knowledge bases, content libraries, blogs—you can call them whatever you want. After all, in the famous words of William Shakespeare, “a resource by any other name… Continue reading Why Your Website Needs a Resource Section

The Best Free Tools for Copywriting

The Best Free Tools for Copywriting Thanks to these handy tools, you can check your grammar, sharpen your word choice, and tighten up your sentence structure. All without spending a cent! Are you tired of trying to write high-quality content to market your business day after day, week after week, and month after month? We… Continue reading The Best Free Tools for Copywriting

How to Get Creative with Holiday Marketing

How to Get Creative with Holiday Marketing The holidays are a time to be generous, bask in nostalgia, and channel universal emotions. It may even be time to break a few of your brand guidelines along the way. When you’re busy decking the halls and harking the herald angels, the last thing you want to… Continue reading How to Get Creative with Holiday Marketing

How to Create a Successful Marketing Campaign

How to Create a Successful Marketing Campaign A marketing campaign is a strategic plan to help your business meet a goal. To run a campaign, you need to define the goal, pick your audience, and craft your message. Up ‘till now, most of our articles have described marketing principles. Today, we want to talk about… Continue reading How to Create a Successful Marketing Campaign

6 FAQs About Using ChatGPT for Marketing

6 FAQs About Using ChatGPT for Marketing ChatGPT is here to stay; so it’s time to get on board. Here are answers to your most common questions, including how to use AI for keyword research, competition analysis, and more. Artificial intelligence is a divisive topic . . . and one about which many people have… Continue reading 6 FAQs About Using ChatGPT for Marketing

What Is ChatGPT?

What Is ChatGPT? ChatGPT is a language model (or chatbot) designed to hold human-like conversations with the user. It was developed by a company called OpenAI and released on November 30, 2022. The AI apocalypse is upon us. Ruuuuuuuun!!! Just kidding; artificial intelligence is (mostly) a good thing. We promise. But if that’s hard for… Continue reading What Is ChatGPT?

What Makes Good Content?

What Makes Good Content? Every content creator dreams of “going viral.” But making content that stands out from the crowd is easier said than done. Above all, good content should be original, engaging, and useful. Are you content with your business’s content? If that sentence made your eyes cross, don’t worry. Content creation isn’t complicated,… Continue reading What Makes Good Content?

Why Hire a Copywriter (And How to Find a Good One)

Why Hire a Copywriter (And How to Find a Good One) Here’s a quick question for you: What is the purpose of the internet? Whoa! That’s a tough one—right? There are around a hundred different ways to tackle this question. Your answer is likely as unique and nuanced as you are. For now, let’s fall… Continue reading Why Hire a Copywriter (And How to Find a Good One)

Blog Your Way to a Better Business

Blog Your Way to a Better Business Hello, class! Today we’re going to learn about blogs: why you need one and how to start one. You’ve heard of food bloggers, mom bloggers, and even plant mom bloggers. You might follow a blog or two yourself. But is blogging really something you need to worry about?… Continue reading Blog Your Way to a Better Business