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Why Hire a Graphic Designer?

Why Hire a Graphic Designer? There are many reasons to hire a graphic designer. Maintaining brand consistency, accessing creative ideas, and standing out from the crowd are at the top of the list. Most often, we think of graphic design as a modern discipline. But what if we told you that historians point to examples… Continue reading Why Hire a Graphic Designer?

What Is an Infographic?

What Is an Infographic? An infographic is a digital image that presents data or information to the viewer. Often, infographics take the form of easy-to-read charts or diagrams. Picture this: you’re packing up your childhood belongings and come across an old textbook. You flip open the book at random and look down at the page.… Continue reading What Is an Infographic?

How to Get Creative with Holiday Marketing

How to Get Creative with Holiday Marketing The holidays are a time to be generous, bask in nostalgia, and channel universal emotions. It may even be time to break a few of your brand guidelines along the way. When you’re busy decking the halls and harking the herald angels, the last thing you want to… Continue reading How to Get Creative with Holiday Marketing

6 FAQs About Using ChatGPT for Marketing

6 FAQs About Using ChatGPT for Marketing ChatGPT is here to stay; so it’s time to get on board. Here are answers to your most common questions, including how to use AI for keyword research, competition analysis, and more. Artificial intelligence is a divisive topic . . . and one about which many people have… Continue reading 6 FAQs About Using ChatGPT for Marketing

What Is ChatGPT?

What Is ChatGPT? ChatGPT is a language model (or chatbot) designed to hold human-like conversations with the user. It was developed by a company called OpenAI and released on November 30, 2022. The AI apocalypse is upon us. Ruuuuuuuun!!! Just kidding; artificial intelligence is (mostly) a good thing. We promise. But if that’s hard for… Continue reading What Is ChatGPT?

What Makes Good Content?

What Makes Good Content? Every content creator dreams of “going viral.” But making content that stands out from the crowd is easier said than done. Above all, good content should be original, engaging, and useful. Are you content with your business’s content? If that sentence made your eyes cross, don’t worry. Content creation isn’t complicated,… Continue reading What Makes Good Content?

What Is A/B Testing?

What Is A/B Testing? A/B testing is the act of putting two competing marketing ideas head-to-head to determine which one works better for your goals. You know those apps that let you “try on” different haircuts? Those tools are amazing because they allow you to see the end result without actually going through with a… Continue reading What Is A/B Testing?

Should I Pay for Social Media or Google Ads?

Should I Pay for Social Media or Google Ads? Paying for ads comes with advantages and disadvantages, but there is no doubt that ads can boost your marketing efforts—if you have the budget for them. Plus, they can easily be incorporated to complement your organic marketing strategy! We’re not here to tell you what to… Continue reading Should I Pay for Social Media or Google Ads?

What Are Hashtags and How Do I Use Them?

What Are Hashtags and How Do I Use Them? A hashtag is a word or phrase that follows the symbol “#” and signifies that a social media post is related to the accompanying text. It helps to categorize content on social media platforms so that users can find posts that are of interest to them.… Continue reading What Are Hashtags and How Do I Use Them?

Why Does Every Business Need Social Media?

Why Does Every Business Need Social Media Good design doesn’t matter, right? Right? Social media is notoriously divisive. You either love it, you hate it, or you really hate it. If you fall into one of the latter categories, we get it. Social media is addictive. It’s often inauthentic, and it can leave us feeling… Continue reading Why Does Every Business Need Social Media?