5 Holiday Campaigns That (Jingle Bell) Rock It’s time to start prepping for your holiday campaign—if you haven’t started already. Find inspiration from brands like IKEA, Aldi, and Starbucks! We’ve talked before about the importance of holiday marketing campaigns . . . and why we recommend you start early on your preparations. Well, in the… Continue reading 5 Holiday Campaigns That (Jingle Bell) Rock
Why Your Website Needs a Resource Section A resource section builds your website’s authority, boosts SEO and UX, and helps in the production of social media content. Resource sections, knowledge bases, content libraries, blogs—you can call them whatever you want. After all, in the famous words of William Shakespeare, “a resource by any other name… Continue reading Why Your Website Needs a Resource Section
The Best Free Tools for Copywriting Thanks to these handy tools, you can check your grammar, sharpen your word choice, and tighten up your sentence structure. All without spending a cent! Are you tired of trying to write high-quality content to market your business day after day, week after week, and month after month? We… Continue reading The Best Free Tools for Copywriting
Why Hire a Graphic Designer? There are many reasons to hire a graphic designer. Maintaining brand consistency, accessing creative ideas, and standing out from the crowd are at the top of the list. Most often, we think of graphic design as a modern discipline. But what if we told you that historians point to examples… Continue reading Why Hire a Graphic Designer?
What Is an Infographic? An infographic is a digital image that presents data or information to the viewer. Often, infographics take the form of easy-to-read charts or diagrams. Picture this: you’re packing up your childhood belongings and come across an old textbook. You flip open the book at random and look down at the page.… Continue reading What Is an Infographic?
How to Get Creative with Holiday Marketing The holidays are a time to be generous, bask in nostalgia, and channel universal emotions. It may even be time to break a few of your brand guidelines along the way. When you’re busy decking the halls and harking the herald angels, the last thing you want to… Continue reading How to Get Creative with Holiday Marketing
6 FAQs About Using ChatGPT for Marketing ChatGPT is here to stay; so it’s time to get on board. Here are answers to your most common questions, including how to use AI for keyword research, competition analysis, and more. Artificial intelligence is a divisive topic . . . and one about which many people have… Continue reading 6 FAQs About Using ChatGPT for Marketing
What Is ChatGPT? ChatGPT is a language model (or chatbot) designed to hold human-like conversations with the user. It was developed by a company called OpenAI and released on November 30, 2022. The AI apocalypse is upon us. Ruuuuuuuun!!! Just kidding; artificial intelligence is (mostly) a good thing. We promise. But if that’s hard for… Continue reading What Is ChatGPT?
What Makes Good Content? Every content creator dreams of “going viral.” But making content that stands out from the crowd is easier said than done. Above all, good content should be original, engaging, and useful. Are you content with your business’s content? If that sentence made your eyes cross, don’t worry. Content creation isn’t complicated,… Continue reading What Makes Good Content?
What Is A/B Testing? A/B testing is the act of putting two competing marketing ideas head-to-head to determine which one works better for your goals. You know those apps that let you “try on” different haircuts? Those tools are amazing because they allow you to see the end result without actually going through with a… Continue reading What Is A/B Testing?
