5 Holiday Campaigns That (Jingle Bell) Rock It’s time to start prepping for your holiday campaign—if you haven’t started already. Find inspiration from brands like IKEA, Aldi, and Starbucks! We’ve talked before about the importance of holiday marketing campaigns . . . and why we recommend you start early on your preparations. Well, in the… Continue reading 5 Holiday Campaigns That (Jingle Bell) Rock
Why Your Website Needs a Resource Section A resource section builds your website’s authority, boosts SEO and UX, and helps in the production of social media content. Resource sections, knowledge bases, content libraries, blogs—you can call them whatever you want. After all, in the famous words of William Shakespeare, “a resource by any other name… Continue reading Why Your Website Needs a Resource Section
Why Hire a Graphic Designer? There are many reasons to hire a graphic designer. Maintaining brand consistency, accessing creative ideas, and standing out from the crowd are at the top of the list. Most often, we think of graphic design as a modern discipline. But what if we told you that historians point to examples… Continue reading Why Hire a Graphic Designer?
What Is an Infographic? An infographic is a digital image that presents data or information to the viewer. Often, infographics take the form of easy-to-read charts or diagrams. Picture this: you’re packing up your childhood belongings and come across an old textbook. You flip open the book at random and look down at the page.… Continue reading What Is an Infographic?
How to Get Creative with Holiday Marketing The holidays are a time to be generous, bask in nostalgia, and channel universal emotions. It may even be time to break a few of your brand guidelines along the way. When you’re busy decking the halls and harking the herald angels, the last thing you want to… Continue reading How to Get Creative with Holiday Marketing
How to Create a Successful Marketing Campaign A marketing campaign is a strategic plan to help your business meet a goal. To run a campaign, you need to define the goal, pick your audience, and craft your message. Up ‘till now, most of our articles have described marketing principles. Today, we want to talk about… Continue reading How to Create a Successful Marketing Campaign
5 Must-Have Pages for Your Website Your website isn’t complete until you have each of these vital components: a homepage, About Us page, service or product page, resource page, and contact page. Websites are like people: each one is beautifully, weirdly, and uniquely different. Your website should speak to your company’s values, goals, and history—which… Continue reading 5 Must-Have Pages for Your Website
Google Ads: 101 You’ve heard of Google. You’ve heard of ads. But what do the two have to do with each other? Pull up your chairs, because we are about to cover all you need to know about this lucrative form of advertising. If you’ve dipped your toes into the world of internet marketing, you’ve… Continue reading Google Ads: 101
Who Owns My Website? It’s your website. So . . . you’re the owner . . . right? If you’re not sure, it’s time to do some digging. The answer may be more complicated than you think. At first glance, the question “Who owns my website?” seems to have an obvious answer. After all, you’re… Continue reading Who Owns My Website?
What Makes A Website Good? Your social media, SEO, and email marketing campaigns might be out of this world . . . but none of it matters if you don’t also have a solid website to point people to. This raises the question: what makes a website good? And, is yours up to snuff? Like… Continue reading What Makes A Website Good?
