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Why Hire a Graphic Designer?

Why Hire a Graphic Designer? There are many reasons to hire a graphic designer. Maintaining brand consistency, accessing creative ideas, and standing out from the crowd are at the top of the list. Most often, we think of graphic design as a modern discipline. But what if we told you that historians point to examples… Continue reading Why Hire a Graphic Designer?

What Is an Infographic?

What Is an Infographic? An infographic is a digital image that presents data or information to the viewer. Often, infographics take the form of easy-to-read charts or diagrams. Picture this: you’re packing up your childhood belongings and come across an old textbook. You flip open the book at random and look down at the page.… Continue reading What Is an Infographic?

How to Get Creative with Holiday Marketing

How to Get Creative with Holiday Marketing The holidays are a time to be generous, bask in nostalgia, and channel universal emotions. It may even be time to break a few of your brand guidelines along the way. When you’re busy decking the halls and harking the herald angels, the last thing you want to… Continue reading How to Get Creative with Holiday Marketing

How to Create a Successful Marketing Campaign

How to Create a Successful Marketing Campaign A marketing campaign is a strategic plan to help your business meet a goal. To run a campaign, you need to define the goal, pick your audience, and craft your message. Up ‘till now, most of our articles have described marketing principles. Today, we want to talk about… Continue reading How to Create a Successful Marketing Campaign

5 Must-Have Pages for Your Website

5 Must-Have Pages for Your Website Your website isn’t complete until you have each of these vital components: a homepage, About Us page, service or product page, resource page, and contact page. Websites are like people: each one is beautifully, weirdly, and uniquely different. Your website should speak to your company’s values, goals, and history—which… Continue reading 5 Must-Have Pages for Your Website

Google Ads: 101

Google Ads: 101 You’ve heard of Google. You’ve heard of ads. But what do the two have to do with each other? Pull up your chairs, because we are about to cover all you need to know about this lucrative form of advertising. If you’ve dipped your toes into the world of internet marketing, you’ve… Continue reading Google Ads: 101

Who Owns My Website?

Who Owns My Website? It’s your website. So . . . you’re the owner . . . right? If you’re not sure, it’s time to do some digging. The answer may be more complicated than you think. At first glance, the question “Who owns my website?” seems to have an obvious answer. After all, you’re… Continue reading Who Owns My Website?

What Makes A Website Good?

What Makes A Website Good? Your social media, SEO, and email marketing campaigns might be out of this world . . . but none of it matters if you don’t also have a solid website to point people to. This raises the question: what makes a website good? And, is yours up to snuff? Like… Continue reading What Makes A Website Good?

What Is a Responsive Website?

What Is a Responsive Website? A responsive website is one that can adapt to fit most screen sizes and window and device types. Essentially, having a responsive website means that your website looks great for every user—regardless of where or how they are viewing it. We’ve touched on responsive websites in previous articles, but have… Continue reading What Is a Responsive Website?

What Questions Should I Ask Before Building a Website?

What Questions Should I Ask Before Building a Website? So, you’re ready to build a website. Congrats! This is a colossal milestone for your business. After all, a quality website can be the gateway to all of your wildest dreams: more readers, more clients, and (most importantly) more money. But . . . where to… Continue reading What Questions Should I Ask Before Building a Website?