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Google Ads: 101

Google Ads: 101 You’ve heard of Google. You’ve heard of ads. But what do the two have to do with each other? Pull up your chairs, because we are about to cover all you need to know about this lucrative form of advertising. If you’ve dipped your toes into the world of internet marketing, you’ve… Continue reading Google Ads: 101

Who Owns My Website?

Who Owns My Website? It’s your website. So . . . you’re the owner . . . right? If you’re not sure, it’s time to do some digging. The answer may be more complicated than you think. At first glance, the question “Who owns my website?” seems to have an obvious answer. After all, you’re… Continue reading Who Owns My Website?

What Makes A Website Good?

What Makes A Website Good? Your social media, SEO, and email marketing campaigns might be out of this world . . . but none of it matters if you don’t also have a solid website to point people to. This raises the question: what makes a website good? And, is yours up to snuff? Like… Continue reading What Makes A Website Good?

What Is a Responsive Website?

What Is a Responsive Website? A responsive website is one that can adapt to fit most screen sizes and window and device types. Essentially, having a responsive website means that your website looks great for every user—regardless of where or how they are viewing it. We’ve touched on responsive websites in previous articles, but have… Continue reading What Is a Responsive Website?

What Questions Should I Ask Before Building a Website?

What Questions Should I Ask Before Building a Website? So, you’re ready to build a website. Congrats! This is a colossal milestone for your business. After all, a quality website can be the gateway to all of your wildest dreams: more readers, more clients, and (most importantly) more money. But . . . where to… Continue reading What Questions Should I Ask Before Building a Website?

Should My Website Use a Chatbot?

Should My Website Use a Chatbot? Chatbots are proven to increase conversions for the websites that use them. Plus, more than half of all businesses that use chatbots report that they generate higher-quality leads as a result of the technology. (In other words, yeah, you should probably use one!) “Hi there, how can I help… Continue reading Should My Website Use a Chatbot?

What Is a CDN and Why Do I Need One?

What Is a CDN and Why Do I Need One? CDN stands for content delivery network and refers to a group of servers around the world that have copies of your website securely stored on them. There are several benefits to using a CDN, including increased security, reliability, and performance for your website. We hate… Continue reading What Is a CDN and Why Do I Need One?

Why Do I Need a Website?

Why Do I Need a Website? We can talk about SEO, Social Media, and Internet Marketing all day. But if you don’t have something to point back to, what’s the point? In many ways, trying to market your business without a website is like trying to play a game of baseball without a home plate.… Continue reading Why Do I Need a Website?

Why Hire a Copywriter (And How to Find a Good One)

Why Hire a Copywriter (And How to Find a Good One) Here’s a quick question for you: What is the purpose of the internet? Whoa! That’s a tough one—right? There are around a hundred different ways to tackle this question. Your answer is likely as unique and nuanced as you are. For now, let’s fall… Continue reading Why Hire a Copywriter (And How to Find a Good One)

What’s the Difference Between a Domain and a Website?

What’s the Difference Between a Domain and a Website? Your domain is the name, or address, while your website is a collection of linked files, images, and content. What Is A Domain Name? A domain name is the address people use to access your website. It’s an address that is way more easier to remember… Continue reading What’s the Difference Between a Domain and a Website?