How to Set Smart Resolutions

Once you know which areas you will be focusing on, it’s time to set some clearly defined, actionable goals. This will get your marketing team up to speed with your priorities and help keep everyone on the same page throughout the year.

Here’s what we recommend:

Put Your Goals in Writing

At this point in the process, you know where you want to spend your time and money. Now, take a look at how those areas performed for you last year and use those numbers to set realistic yet ambitious goals for 2024. Then, break those goals down into monthly and/or quarterly goalposts. (Be sure to take busy/slow times of the year into account when doing this.)

Once that is done, write a summary paragraph that outlines your priorities and what you expect your team to accomplish.

Set Key Performance Indicators

We’ve mentioned key performance indicators (KPIs) in the past. They are specific, mathematical metrics that indicate whether or not you are reaching your goals. KPIs are universal, which means they can be applied to any area of digital marketing, be it SEO, landing pages, Google ads, social media ads, or anything else.

Common KPIs to monitor include lead generation, new customer acquisition, lead conversion rates, and overall sales growth. These numbers will set a goalpost for your resolutions and give you something specific to work towards.

Invest in KPI Monitoring Tools

You can try to monitor certain KPIs manually. But we recommend you make the process easier on yourself (and your team) by getting set up with a few different digital marketing monitoring tools.

• Google Analytics – this tool is free and easy to use. It allows you to monitor all of your Google search metrics in one convenient dashboard.
• MailChimp – if you plan to invest in email marketing this year, do yourself a favor and set up a MailChimp account. Here, you can monitor how each campaign performs and find ways to better reach your target audience.
• Google Search Console – monitoring how your website content performs can be tricky. But this tool will show you which pieces of content are most popular with readers . . . as well as how each webpage is discovered by users.
• Facebook Page Insights – you can monitor how your Facebook page is doing with this handy app. Pay special attention to how many people see your posts and which actions are taken on your page.
• These are just a few of the KPI monitoring tools available. If you have more niche goals set for 2024, you can do a deeper dive into other tools that may work better for your needs.

The Myriad Marketing Secret Sauce

(Or, What We Think Your First Resolution for 2024 Should Be)

Okay, we’ve talked, both generically and specifically, about all your options for marketing this year. But if you want to know where we truly believe you should start, here it is:

Branding.

If you’ve already developed a brand voice and brand guidelines, woohoo! Our work here is done.

If not, there’s no time like the present! We’ve done a deep dive into brand guidelines here. But if you’re looking for a quick summary, just know that brand guidelines are super important. They help you reach your goals and stay consistent across all platforms and campaigns. And we highly recommend them for any business looking to jump-start a new phase in marketing.

With all of that in mind, there’s no better way to kick off 2024 than with some brand-related resolutions. Here are some to consider:

1. Create a brand story for my company
2. Update my business’s logo
3. Write a brand-consistent slogan
4. Outline how fonts will be used on my website
5. Establish a brand voice
6. Identify a core color palette for my brand

Once you’ve achieved these resolutions, you’ll be well on your way to a more defined brand identity. And with that under your belt, your future marketing campaigns will be more consistent and effective. We believe that 2024 is looking bright and we can’t wait to see where your marketing resolutions take you!