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Why Hire a Graphic Designer?

There are many reasons to hire a graphic designer. Maintaining brand consistency, accessing creative ideas, and standing out from the crowd are at the top of the list.

Most often, we think of graphic design as a modern discipline. But what if we told you that historians point to examples of graphic design as far back as 38,000 B.C.??

Sounds bonkers, but it’s true.

When cave people made drawings to communicate with each other, they were practicing a primitive form of graphic design. You’re probably rolling your eyes now, but hear us out. Humans have always been visual creatures…is a painting of a buffalo all that different from modern-day clip art?

Of course, most of us have better tools and understanding at our fingertips than the average caveman. On your own, you might be able to craft passable materials to share with clients. But if you want to hit your marketing products out of the park, you’ll hire a graphic designer to do the job.

What Does a Graphic Designer Do?

A graphic designer takes an idea or message and communicates it via visual concepts. There are different paths to becoming a graphic designer. Some obtain a bachelor’s and/or master’s degree in graphic design (or a related field.) Others get their experience through practice, talent, and determination. Either way, a good graphic designer creates digital art that is attractive and appealing to consumers.

A graphic designer can create an array of marketing products, including:

  • Logos
  • Advertisements
  • Social media images
  • Infographics
  • Brochures
  • Promotional materials
  • Website design features

You can hire a graphic designer to work in-house as a full-time member of your team. Or, you can collaborate with one through an agency or via a freelancing agreement. Either way, we think that hiring a graphic designer to improve your marketing strategy is a fantastic idea.

Humans have always been visual creatures…is a painting of a buffalo all that different from modern-day clip art?

Okay, But Why Do I Need One?

Are you tired of watching your big ideas fail to get big results? Hiring a graphic designer could be the final hurdle standing between you and the finish line. At the very least, a professional designer will help you:

Maintain Brand Consistency

Marketing is subjective. Some people will be drawn to what your brand is doing…and others won’t be. While there’s not much you can do about that fact, you can establish consistent messaging so that you keep (and build upon) the following you already have.

Connecting with consumers is no easy feat. Once you’ve made that connection, you want to ensure it lasts. A graphic designer will make sure that happens by establishing (or helping to establish) your brand guidelines.

These guidelines will ensure that your designer sticks to:

  • The established color palette
  • Consistent typography
  • The official company logo for all images
  • Other agreed-upon graphic elements

All these details combined will ensure you maintain consistent messaging across all platforms.

Keep Up with New Trends

When running a successful business, you don’t have time to stay up to date with new trends in design and marketing. A graphic designer is the perfect person to fill the gap because they are already doing the work to keep their own business up to speed.

They can also help to bring innovative technologies and ideas to your attention. Together, you can decide which trends and technologies are best for reaching your target audience. While many marketing concepts are forever tried and true, some details are constantly changing. It’s wise to have a finger on the pulse of what’s popular and what’s not.

Access Creative Ideas

Not every business owner is the creative type. And that’s okay!

If you struggle to create unique and creative marketing ideas, you know the importance of surrounding yourself with inspired people. An experienced graphic designer is a major asset in this regard.

Not only will your designer be able to produce any marketing vision you have, but they can also help brainstorm a marketing plan in the first place. Plus, they will collaborate with other members of your team, like copywriters, social media managers, programmers, etc. This way, all of your creative forces work together to create streamlined and impactful marketing products.

Create Original Marketing Materials

At their core, graphic designers are artists. So if your marketing strategy is lacking in creative and original ideas, who better than a professional creator to turn things around?

In most cases, your marketing materials represent the first point of contact a consumer has with your brand. A graphic designer will ensure that those materials establish you as a polished and unique voice in the marketplace. Whether you’re creating brochures, business cards, billboards, or all of the above, you want an artistic graphic designer doing the work for you.

Achieve a Quicker Turn-around On Marketing Products

Speaking of marketing materials, those bad boys can take a long time to produce if you don’t know what you’re doing. And if you need to go back and make edits after the “final draft?” Forget about it.

A graphic designer can cut your wait time on marketing materials in half! (Or probably even quicker…we’re not sure; we pulled that figure out of thin air. But you get the idea.)

Because they are infinitely more experienced than most of us are in using design programs, graphic designers can craft drafts, edit those drafts, and produce the final product in much less time.

Okay, I’m Sold! Where Do I Find a Graphic Designer?

You should totally follow your grandma’s advice and hire her neighbor’s son who took a semester of graphic design before moving back home. He really is a good boy.

Just kidding.

We recommend that you look for a graphic designer in more reputable places. You could try one of the many online freelance marketplaces like Upwork or Freelancer. Or, you could talk to your marketing agency (hi, that’s us!) about your graphic design needs. Either way, you’ll be glad you brought on a pro. And we can’t wait to see what you create together.

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