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Why Your Website Needs a Resource Section
A resource section builds your website’s authority, boosts SEO and UX, and helps in the production of social media content.
Resource sections, knowledge bases, content libraries, blogs—you can call them whatever you want. After all, in the famous words of William Shakespeare, “a resource by any other name would smell as sweet.”
(That’s the quote, right?)
Whatever you decide to call them, resource sections are sweet: a sweet addition to any burgeoning website. That’s why we recommend them to all of our clients and why we’ve invested in one ourselves.
So, what are they? At its core, a resource section is a dedicated hub for all the extra content a business produces, in addition to its standard web pages.
Content for a resource section can take many forms, including:
- Blog posts
- Articles
- Case studies
- White pages
- eBooks
- Free tools and templates
- Quizzes
- Videos
- Webinars
The purpose of a resource section is to provide your readers (and potential customers) with a wide selection of helpful content. Why? Because doing so allows you to present your business as an informed, experienced, and benevolent entity. At the end of the day, a well-built resource section begs the question:
If this is what your business is willing to give away for free, what sparkling treasures are hiding behind the paywall?
We’re willing to bet a host of online users will be chomping at the bit to find out. Here’s why.
Resource Sections Build Authority
Becoming an online authority is the gold standard in digital marketing. That’s because internet users are looking for businesses that know what they’re talking about. And, because Google is eager to point people in the right direction, its algorithms are looking for the same.
You can tell internet users, and Google, just how authoritative you are by producing quality content. Over time, this will help to establish your business as a credible thought leader and influencer in your industry.
In other words, a well fleshed-out resource section will help you appear much more legitimate than your competitors who aren’t creating regular and helpful content. This, in the end, will influence buyers to purchase goods and services from you, not the other guy.
Resource Sections Boost SEO
We mentioned that resource sections are attractive to Google algorithms. But what does that mean? Basically, regular (and helpful) content encourages Google to rank your website higher on its search engine results pages. But it’s not quite as cut and dry as it sounds.
SEO keywords, website UX, backlinks from other websites, and duplicate content all have an impact on how valuable your content appears to Google. We won’t dive into all of the specifics here, but you can read more about SEO and content creation in our resource section.
We will say, however, that the best content for SEO is content that is accurate, original, and engaging. If you produce a blog post or article that people like to read, they’ll end up revisiting and/or sharing the webpage. And Google will take notice.
Whatever you decide to call them, resource sections are sweet: a sweet addition to any burgeoning website. That’s why we recommend them to all of our clients and why we’ve invested in one ourselves.
Resource Sections Help User Experience
User experience, or UX for short, is a pretty big deal in the web development and online marketing worlds. It’s the art of optimizing a website so it’s accessible and easy to use. Websites with good UX are more attractive to internet users and Google.
So, how do resource sections improve user experience? Well, a dedicated hub for content makes it easy for users (and Google algorithms) to find what they’re looking for. Best practices are to divide content by topic so it’s easy to scan the resource page and dial in on the type of content a user is interested in.
If you are producing more than one type of content, you can also further categorize the page in that way. Take a look at how Myriad categorizes our resource section to get a feel for what we mean. As you can see, we’ve outlined the different topics we cover in an easy-to-navigate toolbar at the top of the page.
Resource Sections Enable the Production of Social Media Content
Do you find yourself struggling to know what to post on social media? We get it. Over time, the whole kerfuffle can begin to feel like an unnecessary drag on your energy and creative juices. You want to sound eager and authentic, but the task may end up feeling like a chore.
Guess what? A resource section will totally solve that problem for you.
Since you’re already creating quality original content on your website, it should be no big deal to translate that same information into a social media caption, post, or image. At Myriad, we rework every resource article and case study we create so they can be shared on Facebook, Instagram, and even X. This allows us to kill two birds with one stone and increase the number of eyes that land on our resources. It’s a win-win, which we like like.
So, What Does a Good Resource Section Look Like?
Want to know what a good resource section looks like? Check out ours.
What’s that? You already did that and you’d appreciate it if we dialed back the boastfulness? Sorry, we’ll try again.
Here are five easy steps for creating a knockout resource section:
- Start producing quality content.
- Organize that content over time so that it’s easy for users to find what they need.
- Optimize your resource page for best SEO and UX practices. (We recommend hiring a web developer.)
- Share your content via social media to get more eyes on your resources.
- Keep producing quality content.
The key to a successful resource section is to continue the production of quality content. Whether you’ve found automatic success or not, don’t stop.
How? Keep up with trends in your industry. Ask your clients or social media followers for feedback on the type of content they want. Visit the resource pages of your competitors to see if there’s an information gap you can fill. Most importantly, stay in tune with what works and what doesn’t. If your library doesn’t answer the pressing questions of your target audience, it won’t be successful.
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