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De-mystifying digital marketing, one article at a time.

Your Website is Like a House

When considering your online presence, there are many moving parts. And if you’re unfamiliar with the internet and its makings, then many of those parts can be confusing. But with the help of this non-technical illustration, you’ll begin to grasp some of these more nebulous concepts.

Your Website Is a House

The background code and framework of your website are the foundation, studs, walls, and roof. They all make up the structure and support of your house. 

The pages of your site are rooms in your house. Your house has pictures, colors, catchy Lindsay Letters-styled artwork strategically staged throughout the rooms. 

Your house is great, but it has to physically exist somewhere. It needs to be built on land. That ‘land’ is called a server.

Your Server Is Your Yard

Simply put, a server is a special kind of computer that is always connected to the internet. When someone is talking about a web server, they’ll typically use phrases like “web hosting” or “the cloud”. Any time someone is mentioning those terms, they’re referring to the place on the internet where your website lives. 

Just like there are many options when considering purchasing land, there are many types of servers to choose from when it comes to web hosting. If you’re interested in a deep dive into the various types of web servers, check out our What Is Web Hosting? article. 

But for the purpose of our illustration, we’ll keep it simple.

This sweet infographic might help make things a bit clearer.

Now, we’ve got our house (website) and that house has been built on a plot of land (server). We still need a way to distinguish our house from every other house in the neighborhood. 

Our house needs a unique identifier–our house needs an address. This brings us to your domain. 

Your Domain Is Your Address

Sometimes called a “url” or “web address”, or simply, “address”, your domain name is the unique identifier that allows visitors to reach your site. Think of it as your house’s address.

If you want someone to visit your home, you give them your address, if you want someone to visit your website, you give them your domain.

To put everything together, we have our house (website) built on some land (server) with an address (domain). These three components make up the core functionality of your website. And if you remember this illustration, you have a solid conversational understanding of your website!

Deeper Dive into Domains & Web Hosting

Many people use the words domain and web hosting interchangeably, and while they’re closely related, they’re also very distinct from each other. If you’d like to take a deeper dive into the differences between your domain and web hosting, check out our What’s the Difference Between a Domain and Web Hosting? article.

Extra Credit: Home Security & Your Sweet Ride

If this house illustration is helpful, we can build on it with other related items. For example:

  • Your SSL Certificate is your home security network (kind of).
  • Your Browser (Chrome, Safari, Internet Explorer) is your car.

Know What Content You Need To Create
You may know that certain social media platforms work better for certain business types. But how do you know which community is best for your business? We think it helps to decide which types of social media content you want to create. Let’s get into it.

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