Woodstock Chamber of Commerce & Industry
Marketing Campaign
Project
The Woodstock Chamber needed a way to both raise awareness and highlight member businesses. We worked closely with the Chamber and developed the “I am the Woodstock Chamber of Commerce & Industry” campaign. The project featured both digital and 3’x4’ posters of member business owners that were displayed at chamber events and throughout the town.
Challenges
Due to the popularity of the campaign, the biggest challenge was trying to schedule photo shoots for all the members who were interested in participating in the campaign.
Result
In the end, the Chamber's advertising revenues increased, member exposure increased, and neighboring chambers of commerce began to take a closer look at the Woodstock Chamber of Commerce & Industry.