Case Study
Fortune 500 Company Reduces Costs (and headaches).
Learn how this Fortune 500 company saves hundreds of thousands of dollars every year with help from Myriad.
A Fortune 500® company with 2022 revenues of $11.1B, REDACTED is a leader in mechanical and electrical construction, industrial and energy infrastructure, and building services.
Our non-disclosure agreement stipulates we can talk about them, we just can’t say who they are.
Years ago, a friend of ours worked for REDACTED as a writer. This friend told us about the practices being recommended to them by their SEO contractor. Right away, these SEO strategies sounded off to us; so we made a pitch explaining how we could improve their SEO and save them money along the way.
They accepted.
Over time, they gradually scaled up on the services they wanted us to provide. They were managing 130+ websites.
And since they were happy with our SEO work, they became eager to let us take a crack at some of the other services they stood in need of.
Executing the Vision
The Need
This Fortune 500 powerhouse wanted a way to streamline website maintenance, cut costs, & maintain their ever-growing online presence.
The Strategy
Ongoing, custom solutions combined with tried and true marketing strategies to keep them and their 130+ websites moving forward.
The Result
Thousands of dollars saved annually, and lean and effective turnkey digital marketing solutions that work for them.
Along the way, our team found ways to simplify processes, cut costs, and allow REDACTED to focus on the things they actually want to spend time on. We’ve become their boots on the ground; laying the foundation that allows them to execute their vision.
Here’s a deep dive into all the custom and essential work we’ve done, and continue to do, for this Fortune 500 company. We hope you’ll take special note of how our team was able to recognize problems, provide tailor-made solutions, and save them an earthshaking amount of money.
Project Highlights
Originally, ******** had one graphic designer in-office who was spending about 20 hours per week creating case studies.
Eventually, they turned the project over to our team with an offer of $2,500 a week to manually do the job.
We knew there had to be an easier (more affordable) way to get the job done. So we built a custom system that would allow their team to input all the info for each case study. The system would then generate a PDF identical to the ones we had been manually creating.
The result? We cut their costs to virtually nothing, saving them hundreds of thousands of dollars a year*.
*Which would have gone into our pocket.
Event registration is a pain that not even event planners want to deal with, especially for a parent company with over 130 separate operating companies all putting on events.
As a result, ******** was paying a high monthly fee for an event registration platform that made the job barely manageable. Unfortunately, that platform offered limited customization and became a less-than-ideal solution over time.
Again, the solution was a custom system.
We designed a platform that allows us to create mini websites for each event they plan. This keeps the data organized and easy to navigate. Better yet, this new platform is highly customizable and comes with no monthly fee.
With over one hundred and thirty websites to manage, and the SEO-impact of duplicate content, we had to get create and scale it to the max.
Working hand in hand with ********’s marketing department, we managed the creation of unique content and designed flexible templates that could be used across multiple companies while still maintaining each operating company’s personality.
After building the sites, we made sure every +5,000 page across +130 sites was properly formatted, accessible, and free of anything that would trip up search engines.
Creating, coding, deploying, and reporting on multiple email campaigns demands a high level of organization.
Doing that for +130 companies (without making mistakes) demands a level of attention to detail that very few people have.
Offering 24/7 support, 365 days a year, they knows that no matter the issue, we’ll be there within minutes to address it.
That support is both reactive to emergencies and issues that arise, as well as our role as a think tank–preparing for situations and developing strategies for problems that have not yet occurred.
Our roll as “proactive strategists” have allowed us to conceive of and implement solutions to mitigate problems before they even become a true threat.
Our team would created a custom accessibility tool that allows users to change website colors, fonts, and sizes as needed.
Needless to say, they were all for it. Since then, we’ve also performed accessibility auditing for the majority of their sites, bringing them into alignment with current ADA standards.
Everything We Do
We’ve only scratched the surface of all the many things we do to reduce costs and headaches for REDACTED. Here are a few other ways we have saved them time and money:
In the beginning, this Fortune 500 company believed that high costs equaled high quality. Since working with Myriad, they’ve learned that the best marketing agency is one that actively saves you money.
- Building and managing 130+ websites
- Providing continual design updates to these sites
- Creating more than 500 email campaigns
- Assisting in deploying those email campaigns to
over 1,000,000 recipients - Designing and managing databases
- Managing and evaluating SEO reports
- Tackling a host of other SEO tasks
- Performing A/B testing for email
- Managing and tracking custom careers ads campaigns
across 5 industries - Providing 24/7 support for any and all initiatives
we are involved with
Allow Us to Be Your Boots on the Ground
We hope this case study has prompted you to stop and take stock of your business’s inner workings. Are you wasting time, money, and resources on repetitive and menial marketing tasks? If so, we are here to tell you that there is almost always a better way.
At Myriad, each member of our team eats, sleeps, and breathes marketing. It is quite literally our bread and butter. So if you have a problem, bring it to us! We promise to always show you the easiest, most effective, and most affordable solution—even if that means less money for us.
With our team doing the grunt work, you’ll finally be free to do the tasks you’re actually passionate about. Give us a call; we can’t wait to make something awesome.
If that’s you, then let’s get started.