What Is Marketing Anyway? Of course you know what marketing is; you’ve been doing it for years! It’s . . . well, on second thought, let’s have a look at that definition. Marketing. Advertising. Merchandising. Selling. Promoting. We often use these words interchangeably. But do they really share a definition? Or do they represent different… Continue reading What Is Marketing Anyway?
What Are Your Marketing Resolutions for 2024? January is a great time to define your marketing goals. You can focus on SEO, social media, email, or all of the above—just be sure to get it down in writing. The new year is a blank slate. A fresh start. A clean sheet of paper, a land… Continue reading What Are Your Marketing Resolutions for 2024?
How to Get Creative with Holiday Marketing The holidays are a time to be generous, bask in nostalgia, and channel universal emotions. It may even be time to break a few of your brand guidelines along the way. When you’re busy decking the halls and harking the herald angels, the last thing you want to… Continue reading How to Get Creative with Holiday Marketing
How to Create a Successful Marketing Campaign A marketing campaign is a strategic plan to help your business meet a goal. To run a campaign, you need to define the goal, pick your audience, and craft your message. Up ‘till now, most of our articles have described marketing principles. Today, we want to talk about… Continue reading How to Create a Successful Marketing Campaign
AI vs. Human Copywriters | The Showdown! If you can’t spot the difference between a human copywriter and AI, you can’t sit with us. We’ve told you before that AI is not the end-all-be-all for copywriting. While it can be helpful throughout various parts of the creative process, ChatGPT (and the like) is not advanced… Continue reading AI vs. Human Copywriters | The Showdown!
6 FAQs About Using ChatGPT for Marketing ChatGPT is here to stay; so it’s time to get on board. Here are answers to your most common questions, including how to use AI for keyword research, competition analysis, and more. Artificial intelligence is a divisive topic . . . and one about which many people have… Continue reading 6 FAQs About Using ChatGPT for Marketing
What Is ChatGPT? ChatGPT is a language model (or chatbot) designed to hold human-like conversations with the user. It was developed by a company called OpenAI and released on November 30, 2022. The AI apocalypse is upon us. Ruuuuuuuun!!! Just kidding; artificial intelligence is (mostly) a good thing. We promise. But if that’s hard for… Continue reading What Is ChatGPT?
5 Must-Have Pages for Your Website Your website isn’t complete until you have each of these vital components: a homepage, About Us page, service or product page, resource page, and contact page. Websites are like people: each one is beautifully, weirdly, and uniquely different. Your website should speak to your company’s values, goals, and history—which… Continue reading 5 Must-Have Pages for Your Website
What Makes Good Content? Every content creator dreams of “going viral.” But making content that stands out from the crowd is easier said than done. Above all, good content should be original, engaging, and useful. Are you content with your business’s content? If that sentence made your eyes cross, don’t worry. Content creation isn’t complicated,… Continue reading What Makes Good Content?
What Is A/B Testing? A/B testing is the act of putting two competing marketing ideas head-to-head to determine which one works better for your goals. You know those apps that let you “try on” different haircuts? Those tools are amazing because they allow you to see the end result without actually going through with a… Continue reading What Is A/B Testing?
