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How to Create a Successful Marketing Campaign

How to Create a Successful Marketing Campaign A marketing campaign is a strategic plan to help your business meet a goal. To run a campaign, you need to define the goal, pick your audience, and craft your message. Up ‘till now, most of our articles have described marketing principles. Today, we want to talk about… Continue reading How to Create a Successful Marketing Campaign

AI vs. Human Copywriters | The Showdown!

AI vs. Human Copywriters | The Showdown! If you can’t spot the difference between a human copywriter and AI, you can’t sit with us. We’ve told you before that AI is not the end-all-be-all for copywriting. While it can be helpful throughout various parts of the creative process, ChatGPT (and the like) is not advanced… Continue reading AI vs. Human Copywriters | The Showdown!

6 FAQs About Using ChatGPT for Marketing

6 FAQs About Using ChatGPT for Marketing ChatGPT is here to stay; so it’s time to get on board. Here are answers to your most common questions, including how to use AI for keyword research, competition analysis, and more. Artificial intelligence is a divisive topic . . . and one about which many people have… Continue reading 6 FAQs About Using ChatGPT for Marketing

What Is ChatGPT?

What Is ChatGPT? ChatGPT is a language model (or chatbot) designed to hold human-like conversations with the user. It was developed by a company called OpenAI and released on November 30, 2022. The AI apocalypse is upon us. Ruuuuuuuun!!! Just kidding; artificial intelligence is (mostly) a good thing. We promise. But if that’s hard for… Continue reading What Is ChatGPT?

5 Must-Have Pages for Your Website

5 Must-Have Pages for Your Website Your website isn’t complete until you have each of these vital components: a homepage, About Us page, service or product page, resource page, and contact page. Websites are like people: each one is beautifully, weirdly, and uniquely different. Your website should speak to your company’s values, goals, and history—which… Continue reading 5 Must-Have Pages for Your Website

What Makes Good Content?

What Makes Good Content? Every content creator dreams of “going viral.” But making content that stands out from the crowd is easier said than done. Above all, good content should be original, engaging, and useful. Are you content with your business’s content? If that sentence made your eyes cross, don’t worry. Content creation isn’t complicated,… Continue reading What Makes Good Content?

What Is A/B Testing?

What Is A/B Testing? A/B testing is the act of putting two competing marketing ideas head-to-head to determine which one works better for your goals. You know those apps that let you “try on” different haircuts? Those tools are amazing because they allow you to see the end result without actually going through with a… Continue reading What Is A/B Testing?

Who Owns My Website?

Who Owns My Website? It’s your website. So . . . you’re the owner . . . right? If you’re not sure, it’s time to do some digging. The answer may be more complicated than you think. At first glance, the question “Who owns my website?” seems to have an obvious answer. After all, you’re… Continue reading Who Owns My Website?

What Makes A Website Good?

What Makes A Website Good? Your social media, SEO, and email marketing campaigns might be out of this world . . . but none of it matters if you don’t also have a solid website to point people to. This raises the question: what makes a website good? And, is yours up to snuff? Like… Continue reading What Makes A Website Good?

What Is a Key Performance Indicator?

What Is a Key Performance Indicator? A Key Performance Indicator is a specific, mathematical metric that indicates whether or not you are meeting your marketing goals. You can monitor KPIs for your website, SEO, social media accounts, Google Ads, and more. It’s always nice to feel as though your marketing efforts are making a difference.… Continue reading What Is a Key Performance Indicator?